Connected to new owners of names to clarify and establish businesses focus identity
For almost two years, the Marche Boa has a presence in the Wenatchee Valley Mall, but as of August 1, ending reign as the registration name is changed, Bon-Macy’s.
The name change is led by Federated Department Stores Inc. - the parent company of The Bon Marche - for the Macy’s brand leverage effect.
“Thanks to the stratification of the powerful Macy’s national mark the significant under-reporting Federated regional operations and road names - Le Bon Marché, Burdines, Lazarus and Goldsmith’s - that we are not able to capitalize fully on the national level powerful Macy’s brand for the first time, but we can work more effectively as a society, “said Terry J. Lundgren, Federated’s President / Chief Executive Officer.
“This is seen as very positive and exciting for the customer, can experience the best of both Macy’s and their favorite stores and regional offices in each of our markets across the country,” he added.
The Bon Marche has 48 subsidiaries throughout Idaho, Montana, Oregon and Washington. Federated Stores annual turnover of $ 15.4 billion more than 450 branches in 34 countries, Guam and Puerto Rico under the names Macy’s, Bloomingdale’s, The Bon Marché, Burdines, Goldsmith’s, Lazarus and Rich’s-Macy’s.
Another prominent change the name going on 1 April, when the west coast of Wenatchee Center Hotel amended its franchise to Coast Hotels & Resorts - a chain of 35 hotels in North America. With this title, there was a change.
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